Beauty products come and go. Today’s most wanted super serum will eventually be replaced with tomorrow’s must have moisturiser. But even in today’s overcrowded fast moving market there are still a number of good old cosmetic classics, which have never gone away. They have stood the test of time for a good reason – they deliver results.
Sixties favourite Corn Silk Loose Powder is currently undergoing a revival and is now one of Amazon’s best-sellers and at £6.72 is much cheaper than many of its high-end rivals. Fifty years ago this old fashioned favourite was considered revolutionary – there were few face powders on the market, and what was available would often leave skin feeling cakey but Corn Silk, which contains a unique walnut ingredient, delivered a lasting glow controlling shine while leaving a radiant satin finish.
Another cult classic still going strong is Coty’s Airspun Loose Powder. (<http://amazon.co.uk>amazon.co.uk) which I still buy for my mum today. First launched in 1935 and used by all the Hollywood movie stars as a great alternative to foundation, the exclusive microspun formula remains unchanged and at £12.51 remains abig favourite with celebrity make up artists today.
It’s amazing that in an industry worth billions these great timeless classics still have a presence on our high street beauty shelves today and have served generations of women with their beauty routines.
Coty, for instance started life in 1904, when an amateurperfumer Francois Coty created a scent called La Rose Jacqueminot in a makeshift laboratory at his home in Paris. Today, the company. is based in New York City, and is the biggest fragrance company in the world. As well as traditional brands like Adidas, Jovan and Exclamation, the company’s stable includes a number of high-profile celebrity fragrances, including Jennifer Lopez, Kylie Minogue, Sarah Jessica Parker and the Beckhams. One of their best selling fragrances, CotyL’Aimant which combines rose, orchid and golden jasmine, was first created in 1927 and is still a firm favourite with many women today (from £4.73 Boots and independent chemists)
But the great classics are not all French or American (like Cornsilk) as the British market is blessed with long-established names too including Nivea and Yardley.
Here’s my favourite top ten blasts from the past
Pond’s Cold Cream, £3.99 (Superdrug and Boots)
First launched 1918
Pond’s cold cream cleanser was created by Theron T Pond, a New York based pharmacist. An original multi-tasking product, this lanolin free cleanser can be used for deep cleansing or as an enriching moisturising mask and it even removes waterproof mascara. Kylie swear by it
L’Oreal Elnett Hairspray £2.39 (Boots)
First launched 1960s
This was the first ever hairspray on the market to brush out effortlessly and has been the ultimate styling tool for over 50 years. Nicknamed ‘The Golden Goddess’, Cheryl Ann Fernandez Versnin is currently the face of the brand which is loved by the fashion and beauty industry and remains one of the best-selling hairsprays on the market. It has won countless awards for its holding power and the non-stickiness of the spray.
Elizabeth Arden Eight Hour Cream £25 (most stores)
First launched 1930
Launched by Elizabeth Arden herself, this little miracle worker has been a beauty staple for over 80 years and still has exactly the same formula. It calms, protects and hydrates skin for eight hours and can be used for a whole range of uses including a lip balm, cheek and eyebrow highlighter and to soften cuticles.
Maybelline Great Lash Mascara £4.99 (Boots)
First launched 1971
One tube is apparently sold every two seconds!
The green and pink packaging made its debut in America 40 years ago, and remains a huge seller. Today, it bridges the cosmetics age gap, appealing to women of all ages. The secret of its success? It stays on, creates volume, and won’t separate without clumping.
Yardley English Lavender Brilliantine, £4.69
English Lavendar fragrance £14.49(<http://yardleylondon.co.uk>yardleylondon.co.uk /chemistdirect.co.uk)
First launched 1929
The quintessentially British label has more than 240 years of history has two royal warrants and is renowned worldwide for its delicate, high-quality floral perfumes and soaps. This lavender-infused hair pomade was first launched in 1929 has served generations of hair stylists. 1920s artist, Reco Capey, specially designed the green pot, and it instantly became collectible in the 1930s and still looks great in the bathroom today while he brand’s signature fragrance, English Lavender, is still classed as ‘ cool ‘.
GUERLAIN CRÈME CAMPHREA £21.50 (most department stores)
First launched 1870
Specially formulated for oily skin, to heal and conceal spots and other imperfections. Today, it remains as popular as ever, as it helps to tighten pores, soothe irritations and prevent blackheads. It also disguises spots and blemishes with its natural skin colour.
Rimmel Hide The Blemish Concealer, £4.49 (Boots)
First Launched in 1967
Originally called Hide And Heal Stick this hard working concealer with a creamy texture was launched as a first and quickly became a bestseller for its ability to camaflage skin imperfections. It still competes with some of the most expensive brands today with one selling every 30 seconds in the UK
Cyclax Moistura Super Rich Moisturising Lotion, £4.88, (<http://victoriahealth.com>victoriahealth.com)
First launched1896 .
Founded by Mrs Frances Hemming who specialised in beauty products for the aristocracy the lotion was granted a royal warrant by the Queen in 1961. This lovely old fashioned cream has a light non-greasy formulation and is enriched with natural Beeswax so suitable for all skin types
Essie Nail Polish in Ballet Slippers £7.99 (<http://nailpolish.co.uk>nailpolish.co.uk)
First launched 1980
A relatively new kid on the block but a creamy classic loved by celebrity manicurists and rumoured to be the Queen’s favourite shade. The perfect shade of pastel pink the polish was even featured in the hit film The Devil Wears Prada.
NIVEA CRÈME £1.40 (from most chemists)
First Launched 1911
Last but not least, my list wouldn’t be complete without the little blue tin with a unique scent. This ultimate multi tasking moisturiser containing Eucerit, Pathenol and Glycerin is loved by men and women can be used as aftershave balm, shaving lotion, and lip cream and dry skin