Liposuction? Old hat. Wrinkle fillers? So yesterday.
Nowadays, it nipple tucks and chin jobs that are regularly replacing tummy tucks and boob jobs.
In the world of anti ageing, there’s always something new that makes its mark and the demand for non-surgical procedures has soared over the last year driven by celebrity trends.
News of Kylie Jenner having lip fillers caused a surge of enquiries in some clinics, with one London practice reporting a 70% rise in lip filler enquiries in the 24-hours following the news. And fuelled, by photos of pertly perfect celebrities wearing barely there dresses and see thru tops, nipple surgery is now one of the fastest growing procedures.
According to Lesley Reynolds, from London’s Harley Street Skin Clinic, the number of young women enquiring about nipple procedures has quadrupled over the last six months.
“We call it the Naked Dress phenomenon and it’s been driven by stars like Kim Kardashian and Rhianna who are often photographed wearing next to nothing.
In fact, no one bats an eyelid when a celebrity wears a see thru dress or is practically naked on the red carpet, but it has sparked an enormous rise in enquiries from young women wanting to emulate their style and the body to do it.We’ve even had women coming in with photographs of Kim Kardashian’s nipples wanting theirs to look exactly the same shape and colour or wanting their nipples to protrude more so they will show through when they wear a flimsy top.”
And the recent ITV hit show Love Island had the same effect.
“Demand for bottom shaping treatments, especially for a bottom like Jessica Shears and for belly button makeovers – again from young women in their twenties and thirties – shot up when it was on air. We find women pore over the tiniest of detail. From the dimples in a star’s lower back when wearing a backless gown to a star’s flawless and pore-less complexion – nothing escapes their scrutiny.”
But it’s not only young women fuelling the demand for cosmetic procedures.
“This year seventy is the new 50, and there is nothing stopping today’s active seniors from looking as young as they feel and act. More and more women and men in 70s and even 80’s are undergoing cosmetic treatments like The Hitch Lift which corrects ageing eyes, as well as chin procedures both without surgery to maintain a youthful appearance.
As less invasive techniques continue to evolve, coupled with people living better and longer, there is really no maximum age for cosmetic procedures anymore.”