The skincare market thrives on innovations. Skin quality will be the new buzzword along with products and treatments that will foster good health. Here are some key trends to look out for:


Pollution protection

Over half of UK residents (52%) are worried about pollution and would like to learn more about how to protect themselves against it. Last year saw the rapid rise of anti-pollution skincare and this will grow even stronger over the next 12 months Look out for anti pollution eye, skin and hair care. 

 Try Rosina’s Kale and Pomegranate Enzyme Exfoliating Mask  (£20 can be used daily as a cleanser to remove pollution and dead skin cell build or as a once a week skin booster.


Toxic free skincare

 Following clean eating, and as we all become increasingly aware of the substances we are applying to our skin and bodies, the 2018 buzzword will be clean beauty and natural products.   Last year, 37% of UK consumers considered whether a product had been animal-tested before buying it, while nearly 60% of US consumers didn’t buy from a company they deemed unethical. 

Try Tropic Super Green Nutrient Boost Serum (£42


Smarter skin ingredients

*Bacterial-laden skincare using probiotics will become more popular promote the growth of healthy bacteria in the skin and help to maintain the natural skin flora, as well as cannabis skincare after research discovered how certain cannabinoids (an ingredient derived from cannabis) have a calming and anti-inflammatory effect on the skin

Try Love Hemp Body Salve £29.99


* Polyhydroxy acids – an exfoliant which work similarly to alpha hydroxyl acids, breaking down the bonds that hold dead cells to the skin’s surface. But their much larger molecules keep them from penetrating too deeply, so they’re less irritating than traditional hydroxyl acids and better suited to sensitive skin.”

Try Eucerin Dermopure Skin Renewal Treatment, £14.


Environmentally friendly packaging

 The cosmetic and beauty industry is not known for its eco credentials, but as we all become more aware of the harmful impact of plastic on the environment, we can expect to more plant based plastic packaging as well as glass, too.

Try Lush ‘Naked’ range, which packs the ingredient into solid bars

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